TOP NOTCH: EXTINCE - DE WINNAAR HOUDT AAN We got to do the artwork of latest album of the endlessly respected Extince, founder of Dutch hip-hop. 'The Prince' grew to be the king, ever reigning. And you know it! As James Worthy stated in the intro: 'Extince, banketbakker extraordinair, zolang deze man nog verjaardagstaarten blijft bakken zijn die andere rappertjes nog lang niet jarig' TOP NOTCH 2011 http://www.top-notch.nl WWW.TOP-NOTCH.NL DIESEL: D-DAY To meet the style of the Diesel Island campaign, we used an ancient Dutch Ferry to present Diesels new collection of clothes. This ferry sailed until the end of the last century between the coast of Holland and one of it's islands. Now it served as the location for the big Diesel dealer meeting of the Benelux. With a forrest of palm trees on the deck and the brand new collection of Diesel on board we sailed from Amsterdam to Antwerp and back. DIESEL 2011 http://www.diesel.nl WWW.DIESEL.NL BELLO LIMONCELLO A team of Natwerks' finest connoisseurs traveled to the south of Italy to select and pick the best Lemons of the world to make Limoncello ourselves. This is the result: Bello Limoncello. The yellow ferrari of spirits. The macho of liquors. NATWERK 2012 http://www.bello-limoncello.nl WWW.BELLO-LIMONCELLO.NL TOMATINA With a bunch of crazy people, a big red bus and 1000 kg's of sponsored tomatoes Natwerk traveled to the south of Europe for Spain's annual tomato-throwing-festival, Tomatina. NATWERK 2011 http://www.natwerk.nl WWW.NATWERK.NL VPRO: KAMPIOEN KAUWGOMBAL The best seats of the festival, with the nicest view. All of your friends around you. Free drinks, everything. And only because you blew the biggest gum bubble of the world. With jars filled with gum, super slowmotion cameras and professional measurement equipment big bubbles were made, registered and measured. The VPRO gum bubble contest was held on Pinkpop and Lowlands. VPRO 2011 http://www.vpro.nl WWW.VPRO.NL DIESEL: BEACH EXPRESS The Diesel Island Beach Express is a service to take the Diesel Island spirit to the streets. On hot summer days the Beach Express drives through cities to pick you and your friends up for the most exclusive beach party. The bus has no stops: it picks up all the brave and the stupid that are willing to drop their plans and to just get on the bus. If you missed the bus, you can tag your spot in the bus on the Diesel facebook page to get your spot in the next trip. DIESEL 2011 http://www.diesel.nl/island WWW.DIESEL.NL BAD BUITEN Waternet has opened 'Bad Buiten'. A big swimming pool, right in one of Amsterdam's famous canals. For the opening announcement, we made a commercial and an advertisement. In these ads, you can see a big luggage carrier filled with inflatable animals on the back of tram 12 leaving for Bad Buiten. WATERNET 2010 http://www.waternet.nl WWW.WATERNET.NL WATERNET: TOEKOMST MUZIEK We took over the city! With tape. Big borders of tape around big surfaces, to reserve spaces with typography and illustrations. For audiences. Because Waternet hosted some concerts on the water. Young artists in classical music performed on several boats in the canals of Amsterdam. And where you had to stand as a spectator was clearly marked by us on the streets and sidewalks. WATERNET 2011 http://www.waternet.nl WWW.WATERNET.NL WIPKIP This crazy scrambler we made out of an old Fiat 500, which we put on an industrial spring and placed on the beach of Wijk aan Zee for a couple of months. Lots and lots of beach-goers took a ride in this magnified playground toy. NATWERK 2011 http://www.natwerk.nl WWW.NATWERK.NL LOWLANDS: PATATTOO A new hype is born in tattoo-land: The Potattoo. Made with a potato stamp and special inkt which will stay on your skin for weeks. On the Lowlands festival, we had a mobile Potattoo service, which drove around the festival for three days, potatooing all visitors with these innovative and groundbreaking form of body decoration and applied by no one other than tattoo expert Theo Wesselo from the famous Dutch duo Rembo & Rembo. LOWLANDS 2011 http://www.lowlands.nl WWW.LOWLANDS.NL 22TRACKS: TAFELVOETBAL-JUKEBOX Our friends at 22tracks thought they had reinvented the jukebox with their online playlist on 22tracks.nl. Until we showed them our Fussball-Jukebox. A special for every festival. 22 little plastic players in a battle for music. When your team makes a goal your selected genre of music will play, until the opposite team scores. 22TRACKS 2011 http://www.22tracks.com WWW.22TRACKS.COM ONEILL | PHILIPS: TESTLAB O'Neill and Philips joined forces in creating the most durable headphones ever made. These bad boys were tested by some off the toughest riders off the world and now everybody else can test them. Two army trucks both carry a complete test lab in the cargo containers on their back. A test lab with an 180 degrees screen and a moving platform to stand on. This installation takes you on a test run through an abstract landscape to show the shakes and forces these headphones can resist. ONEILL | PHILIPS 2011 http://www.oneill.com/testedonanimals/ WWW.ONEILL.COM DIESEL: DOO DAP DING DOO DAP DING means making music with odds and ends, like drumming on pots and pans. With a full functioning recording studio in the back of a specially built truck, we have been touring around Holland and Belgium to reveal the musician in everyone. The best musicians competed for tickets to the DOO DAP DING party, where top notch artists like 'De Jeugd van Tegenwoordig' and 'Ninja Sonic' jammed along with the crowd. Woohyeah!!! DIESEL 2010 http://www.doodapding.nl WWW.DOODAPDING.COM MONTAGE SAUZEN The Sealant Sauces are one of Natwerk autonomous creations. This range of sauces is a must-have for people who take BBQ'ing serious.
Who's putting this on the shelves? Contact us for more info. NATWERK 2011 http://www.natwerk.nl WWW.NATWERK.NL BEN: POPUP STORE 'So maybe you want something like a pop-up store?', we asked the people from Ben, a dutch telecom provider. And that's what we gave them. Behold the most portable pop-up store ever designed. From a big white plate into a genuine store in under two seconds. This way Ben expresses the freedom like the mobile plan they're promoting: Not attached to anything. BEN 2010 http://www.ben.nl WWW.BEN.NL LOWLANDS: TAPE FIX SERVICE The Tape Fix Service is a service which repairs all your broken stuff, like shoes, jeans, sunglasses, tents, but also relation ships, groups of people, themselves and everything else that was tape-able. LOWLANDS 2010 http://www.lowlands.nl WWW.LOWLANDS.NL DIESEL: REBORN BOOTH For the 'Be Stupid' campaign of Diesel we did something really smart. For every person that wasn't stupid yet, we invented the reborn booth: you enter the booth to get brainwashed completely stupid. In the Diesel store you could get your 'reborn stupid' certificate. The booth was to be found in Amsterdam, Antwerp and Brussels DIESEL 2010 http://www.diesel.nl WWW.DIESEL.NL VIFIT: 100% FESTIVAL FIT This year, the main stage of Lowlands wasn't the Alpha. It was the Vifit Air Castle. To achieve optimal festival-fitness, visitors of Lowlands could have their aerobeds inflated at the Vifit Aerobed Filling Tower and the Mobile Air Filling Service. This way everybody on the campsites was provided with properly filled up aerobeds. On the festival itself, Natwerk built the gigantic 'Vifit Air Castle' to have the visitors test their festival fitness. VIFIT 2010 http://ww.vifit.nl WWW.VIFIT.NL GREENPEACE: GREETINGS FROM THE WADDENZEE Because of the building of a coal plant from a big energy company near de Waddenzee in the North of Holland there would be a high risk of losing this famous Dutch piece of nature. To make tourists and visitors aware of this problem, we put a few photo booths on the coastline in the North of Holland with the Waddenzee in the background, so you could make a 'last' picture as a souvenir, to remember the Waddenzee if they would disappear in a couple of years. The photo was a postcard which you could send out to the energy plants as a deregistration. GREENPEACE 2010 http://www.greenpeace.nl WWW.GREENPEACE.NL HOPPATHEE Hoppathee is a tea with more caffeine then a double espresso and gives you more power then a can of energy drink. So don't drink more than three cups of Hoppathee a day. NATWERK 2010 http://www.hoppathee.nl WWW.HOPPATHEE.NL BEAMERMAN Okay, so if we at Natwerk can't be super heroes we create one. Here is BEAMER MAN! He dwells the cities of Holland and Belgium to beam his message everywhere it gets noticed. Universities, bars, theatres, clubs, public buildings and much more have been taken over by BEAMER MAN to showcase PUMA's new African footwear concept 'Tekkies', a collaboration with NYC-based artist Kehinde Wiley. Check it out! PUMA 2010 http://www.puma.nl WWW.PUMA.NL WATERNET VET CAMPAGNE Yeehaa, Natwerk did its first campaign in which guerilla expressions and free publicity smoothly blended with conventional media. In order to increase awareness of the fact that cooking grease shouldn't be flushed into the sewage, Natwerk applied a more positive strategy showcasing several over-the-top alternatives of what to do with used cooking fat. Tagline: "or just throw it into the bin". The world-record-breaking bird fat-ball was posted in several newspapers among which the largest national one.  WATERNET 2010 http://www.waternet.nl WWW.WATERNET.NL WATERNET: WERELDWATERPUT We came up with this magic waterwell for Waternet to create awareness among people about World Water Day and Life Earth. When passersby, like prince Willem Alexander looked down this magic well, they stood in contact with someone from a third world country that told them how important the clean supply of water is. WATERNET 2010 htttp://www.waternet.nl WWW.WATERNET.NL CJP: THE AMAZING STIRMASTER The lamest ride presented as the most exciting attraction ever. Strapped to your seat with a big pink helmet on for your safety, visitors are prepared for the ride of their life. Encouraging powerboosts blast through the speakers as The Stirmaster chief is starting up the machine in his little cabin. Visitors who expect to get launched with warp-speed are pleasantly surprised as they turn in a slower pace than a snail. At the top of the ride an action picture is taken, printed out and given as a souvenir. CJP 2010 http://www.cjp.nl WWW.CJP.NL GROLSCH: KOELHOTLINE Back by dope demand: a leaner meaner Grolsch Koel*Service for those long awaited hot summer days. The Koel*Hotline, First Aid for lukewarm beer. After a ‘beer emergency’-phone call to the hotline, these small mopeds with a fridge for a sidecar will come to your rescue and exchange your lukewarm brewskies for a cool one from Grolsch. The Koel*Hotline mopeds will be crossing the country throughout the summer and their location can be monitored through with an Iphone app.  GROLSCH 2010 http://www.grolsch.nl WWW.GROLSCH.NL GROLSCH: KOELSERVICE Nobody likes warm beer. That's why, in addition to the campaign by advertising agency DDB, we created the 'Koel Service' (Cool Service) truck for Grolsch. On summer festivals people were able to exchange their warm beercans for cooled ones at a special 'Koel Service' truck. We developed, designed and coordinated the realization of the vehicle. The 'Koel Service' truck was used in television, radio commercials and print. GROLSCH 2009 http://www.grolsch.nl WWW.GROLSCH.NL CJP: SPINNEN & WINNEN To continue the tradition, CJP made you spin once again, because like each year CJP made it possible to let you win tickets for Lowlands Festival. And the assignment was simple: 'How fast makes Lowlands spin your head?'. To spread this contest over the internet we made a video of it. On the festivals like Solar and Lowlands we continued this head spinning madness. There we put up a mega carrousel, in which you and two friends could take place in a 'Spin and Win' match. CJP 2011 http://www.cjp.nl WWW.CJP.NL DENIM LAB When it comes to participation of the most influential (denim) brands, the #1 fashion retail fair of Holland is facing competition from abroad. Natwerk conceptualised a strategy starting this fair with Denim Lab: an interactive space where denim culture was celebrated with playful denim-customisation. MODEFABRIEK 2010 http://www.modefabriek.nl/ WWW.MODEFABRIEK.NL MODEFABRIEK:DESIGNER VILLAGE When Natwerk was asked to design the interior of the young designers section of Modefabriek -the no1 fashion retail fair in the Netherlands- we decided to do things a little bit differently. We created the Modefabriek Village; a young designers community with a very strong identity and unique housing for all designers.  MODEFABRIEK 2008 http://www.modefabriek.nl WWW.MODEFABRIEK.NL BEN & JERRY'S: VIVA LA GIVOLUTION When B&J's knocked on our door for a Natwerk stunt they handed us the ultimate feel good ingredients: the launch of a great new flavour, heaps of ice-cream cups that B&J's is ready to give away and an ambitious plan to 'do something with giving away ice-cream online'. For the 'Viva la Givolution' campaign Natwerk and INDIE teamed up to create the worlds first online give-away robot, that allows www.givolution.nl visitors to give ice-cream away to any person they select. BEN & JERRY'S 2010 http://www.givolution.nl WWW.GIVOLUTION.NL AMPHIBIOUS REFRESHMENT INVASION On the hottest day of 2009, a big black amphibious monster emerged from the sea and drove up the crowded beach, to transform into a fully functional dj stage and start an instant party. A blitzkrieg Natwerk action to promote and sample Vitaminwater, a new Vrumona drink. The rumor spread fast over the web due to sexy Natwerk footage. Check the link!  VRUMONA/WOEDEND! 2009 http://www.vitaminwater.nl WWW.VITAMINWATER.NL AEGON Advertising agency THEY and Aegon, the new  shirt sponsor of AFC Ajax, asked Natwerk to create an original and memorable experience starring the Ajax supporters themselves. We developed a concept that gives fans the ultimate football experience: the exulting rush and joy of the moment after scoring a goal in a packed stadium. The films and fotos were used as content on the Aegon/Ajax website.  AEGON/THEY 2009 http://www.ajax.aegon.nl AJAX.AEGON.NL HIGHER SOCIETY A guerilla campaign for Oger, a Dutch high-end apparel retailer. We decided to literally go over-the-top with this one and claim the Higher Society for Oger. For the opening of the Antwerp store, we visualized this concept by creating a Higher Tram-stop for the Higher Society. OGER 2011 http://www.oger.nl WWW.OGER.NL SURPRISE PARTY By transforming a typical sanitation department vehicle into a mobile DJ stage including lights and sound, we found the perfect way for CAZ Radio to penetrate the most crowded and closed areas. CAZ RADIO 2011 http://www.arrow.nl/caz/#/caz/ WWW.CAZ.NL