BEN & JERRY'S: VIVA LA GIVOLUTION

When B&J's knocked on our door for a Natwerk stunt they handed us the ultimate feel good ingredients: the launch of a great new flavour, heaps of ice-cream cups that B&J's is ready to give away and an ambitious plan to 'do something with giving away ice-cream online'. For the 'Viva la Givolution' campaign Natwerk and INDIE teamed up to create the worlds first online give-away robot, that allows www.givolution.nl visitors to give ice-cream away to any person they select.