With a bunch of crazy people, a big red bus and 1000 kg’s of sponsored tomatoes Natwerk traveled to the south of Europe for Spain’s annual tomato-throwing-festival, Tomatina.
Carnaval is one of the biggest national holidays in Holland. Bavaria is one of Carnavals main beer brands. And this year they challenged us to deliver a strategy to proclaim that their company understands carnaval the best. So we developed the Talkboard. A smart little gadget which party goers could use and carry around during the 4 day festival. From print to social media and from guerilla to promotion. We did it all.
O’Neill and Philips joined forces in creating the most durable headphones ever made. These bad boys were tested by some off the toughest riders off the world and now everybody else can test them. Two army trucks both carry a complete test lab in the cargo containers on their back. A test lab with an 180 degrees screen and a moving platform to stand on. This installation takes you on a test run through an abstract landscape to show the shakes and forces these headphones can resist.
Nobody likes warm beer. That’s why, in addition to the campaign by advertising agency DDB, we created the ‘Koel Service’ (Cool Service) truck for Grolsch. On summer festivals people were able to exchange their warm beercans for cooled ones at a special ‘Koel Service’ truck. We developed, designed and coordinated the realization of the vehicle. The ‘Koel Service’ truck was used in television, radio commercials and print.
Okay, so if we at Natwerk can’t be super heroes we create one. Here is BEAMER MAN! He dwells the cities of Holland and Belgium to beam his message everywhere it gets noticed. Universities, bars, theatres, clubs, public buildings and much more have been taken over by BEAMER MAN to showcase PUMA’s new African footwear concept ‘Tekkies’, a collaboration with NYC-based artist Kehinde Wiley. Check it out!
‘So maybe you want something like a pop-up store?’, we asked the people from Ben, a dutch telecom provider. And that’s what we gave them. Behold the most portable pop-up store ever designed. From a big white plate into a genuine store in under two seconds. This way Ben expresses the freedom like the mobile plan they’re promoting: Not attached to anything.
For Dutch Hip-Hop legend Extince, we made the video for his new single: Microfoontje test. Because Extince is one of the biggest lyrical geniuses of The Netherlands, we build him a fictional warehouse filled with lyrics written on pieces of paper. Two and a half million, to be exact.
The Diesel Island Beach Express is a service to take the Diesel Island spirit to the streets. On hot summer days the Beach Express drives through cities to pick you and your friends up for the most exclusive beach party. The bus has no stops: it picks up all the brave and the stupid that are willing to drop their plans and to just get on the bus. If you missed the bus, you can tag your spot in the bus on the Diesel facebook page to get your spot in the next trip.
Waternet has opened ‘Bad Buiten’. A big swimming pool, right in one of Amsterdam’s famous canals. For the opening announcement, we made a commercial and an advertisement. In these ads, you see a big luggage carrier filled with inflatable animals on the back of tram 12 leaving for Bad Buiten.
Our friends at 22tracks thought they had reinvented the jukebox with their online playlist on 22tracks.nl. Until we showed them our Fussball-Jukebox. A special for every festival. 22 little plastic players in a battle for music. When your team makes a goal your selected genre of music will play, until the opposite team scores.
This summer Malibu gives you the opportunity to share your Malibu festival experience. You can take a complete film crew with you anywhere on the festival to start shooting a movie starring you and your friends. After recording, the footage is instantly edited and uploaded for you to start sharing it straight away. That way your friends and family can tap into your summer state of mind and share the feeling with you, even if they are not there with you.
The best seats of the festival, with the nicest view. All of your friends around you. Free drinks, everything. And only because you blew the biggest gum bubble of the world. With jars filled with gum, super slowmotion cameras and professional measurement equipment big bubbles were made, registered and measured. The VPRO gum bubble contest was held on Pinkpop and Lowlands.
This year, the main stage of Lowlands wasn’t the Alpha. It was the Vifit Air Castle. To achieve optimal festival-fitness, visitors of Lowlands could have their aerobeds inflated at the Vifit Aerobed Filling Tower and the Mobile Air Filling Service. This way everybody on the campsites was provided with properly filled up aerobeds. On the festival itself, Natwerk built the gigantic ‘Vifit Air Castle’ to have the visitors test their festival fitness.
On the hottest day of 2009, a big black amphibious monster emerged from the sea and drove up the crowded beach, to transform into a fully functional dj stage and start an instant party. A blitzkrieg Natwerk action to promote and sample Vitaminwater, a new Vrumona drink. The rumor spread fast over the web due to sexy Natwerk footage.
How do you create a successful viral for a new online TV station? By crashing over a million gumballs on the busiest square of Amsterdam (accidentally, of course). And by that same accident, a film crew had been filming the the whole thing. The video went viral and became the trailer and commercial for 101.TV, broadcasted on national television. From idea to video, all delivered by Natwerk.
No mini’s where spared to build this stretch Limo for Radio 538, Hollands biggest commercial radio station. It took 5 mini’s to construct, but it was worth it. With a wheel of fortune as a trailer, the show-host and a professional Lemonade shaker drove through the country playing the Limo Limo game on all festivals. Spin the wheel, win crazy prices and drink lemonade.
Advertising agency THEY and Aegon, the new shirt sponsor of AFC Ajax, asked Natwerk to create an original and memorable experience starring the Ajax supporters themselves. We developed a concept that gives fans the ultimate football experience: the exulting rush and joy of the moment after scoring a goal in a packed stadium. The films and fotos were used as content on the Aegon/Ajax website.
For the 20th edition of Lowlands we did something special. Right in front of the main entrance of the festival stood the Koppieshop, a small store with copiers in front and employees ready to make Lowlands biggest family portrait. On A4 paper size. After you placed your head on the copy machine, your copy was hung up on the wall of the Koppie Shop. A special Facebook app made it possible to find your copy and to share it with friends.
A team of Natwerks’ finest connoisseurs traveled to the south of Italy to select and pick the best Lemons of the world to make Limoncello ourselves. This is the result: Bello Limoncello. The yellow ferrari of spirits. The macho of liquors.
In the newest ice cups of Ben & Jerry’s you can find yourself a core of your favorite flavors. For the activation on festivals we came with huge rotating carrousels, for you and your friends to spin around in, because everything is about spinning the core at B&J’s. To capture your ‘Spin the core’ moment, we attached a huge mirror ball on the ceilings of the carrousels to photograph you and your friends, the festival and the core.
Because of the building of a coal plant from a big energy company near de Waddenzee in the North of Holland there would be a high risk of losing this famous Dutch piece of nature. To make tourists and visitors aware of this problem, we put a few photo booths on the coastline in the North of Holland with the Waddenzee in the background, so you could make a ‘last’ picture as a souvenir, to remember the Waddenzee if they would disappear in a couple of years. The photo was a postcard which you could send out to the energy plants as a deregistration.
Here’s the Buurbecue or NeighBourBQ, breaking down social walls while enjoying the most popular outdoor activity. And we’re doubling the fun.
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