WATERNET VET CAMPAGNE

Yeehaa, Natwerk did its first campaign in which guerilla expressions and free publicity smoothly blended with conventional media. In order to increase awareness of the fact that cooking grease shouldn't be flushed into the sewage, Natwerk applied a more positive strategy showcasing several over-the-top alternatives of what to do with used cooking fat. Tagline: "or just throw it into the bin". The world-record-breaking bird fat-ball was posted in several newspapers among which the largest national one.