Integrated campaign

Caiway

Digital, Socials, Design & Print

Caiway is the most down to earth brand within the fiberglass area. Their smart customers know why. An amazing product without unnecessary fuss. In all communication a clear and down to earth ton and a style which examples the same message: smart thinking!

Solution

For everyone visible

With the new pay-off Smart thinking we give every Caiway consumer a pat on the back. A rich concept which is flexible enough to translate to divergent target groups and resources.

Implementation

Brand image is key

We build, with a lot of consistency, a long term brand image. This way we can communicatie with multiple target groups, propositions and actions.

Results

Broader and better known

The new brand concept and corresponding campaign makes Caiway known by a broader audience. In a campaign period of 6 months the awareness about the brand among non-customers increases from 25% to 32%.

A campaing with a sales boost.

What are you looking for?

What are you looking for?

What are you looking for?

What are you looking for?

How do you want to be helped?

Pick an option

start over
1.

A campaign

Discover how an intriguing campaign can help you meet your goals.

next step

2.

A brand journey

Build a new brand? Or breathe new life into an existing brand?

next step

3.

A job or work placement

Discover the opportunities we have at Natwerk.

next step

4.

Inspiration

Want to find out what Natwerk has lined up?

next step

1.

Find out more about your approach

Then you need to talk to our Head of Strategy.

mail jens@natwerk.nl

get in touch with jens

2.

Brainstorm about opportunities

Why not try our CEO Reinier. He’s seen pretty much everything.

mail reinier@natwerk.nl

get in touch with reinier

3.

An estimation or plan of approach

Ömer would love to help you.

mail omer@natwerk.nl

get in touch with ömer

4.

Something else

Just send us an email.

mail omer@natwerk.nl

get in touch with ömer

1.

More about working together

Try our CEO Reinier, he forms all kind of partnerships.

mail reinier@natwerk.nl

get in touch with reinier

2.

Exploring our vision on brands

Then you need to talk to our Head of Strategy.

mail jens@natwerk.nl

get in touch with jens

3.

An estimate or plan of approach

Ömer would love to help you.

mail omer@natwerk.nl

get in touch with ömer

4.

Something else

Just send us an email.

mail omer@natwerk.nl

get in touch with ömer

1.

Vacancies

Take a look at our current vacancies or email your resume and motivation.

mail info@natwerk.nl

get in touch with us

2.

Send an e-mail to a colleague

Every week we change the button to a random colleague. Good luck!

mail info@natwerk.nl

get in touch with us

3.

Why Natwerk

Our CEO Reinier will tell you all about it.

mail reinier@natwerk.nl

get in touch with reinier

4.

Our work

Take a look at our cases or send us an email.

mail info@natwerk.nl

get in touch with us

1.

Creative

One of our creatives is happy to help you

mail info@natwerk.nl

get in touch with us

2.

Strategic

You need to talk to our Head of Strategy Jens.

mail jens@natwerk.nl

get in touch with jens

3.

Production

Talk to one of our producers Linda, she did a lot of Natwerk productions.

mail linda@natwerk.nl

get in touch with linda

4.

Entrepreneurship

For entrepreneurship and Natwerk, there is only one person you need to talk to: our CEO Reinier.

mail reinier@natwerk.nl

get in touch with reinier