PR-driven repositioning for a cult brand.
FEBO is al decennia lang een klassieker in het Nederlandse straatbeeld, alleen de glorie dreigde bijna te vergaan. Afnemende kwaliteitsperceptie, een ouder wordende klandizie en jonger publiek dat steeds kritischer wordt over snacken. Aan ons de taak om die glorie in ere te herstellen. De oplossing: een super toffe rebranding én de introductie van FEBO Fashion. Zo bereikten we een jongere doelgroep voor deze iconische snackbar.
Starting with the basics: a complete makeover of the identity and all the branches.
And now for the youth: the solution? Create the first real cult brand in the Netherlands. On a small budget but with Amsterdam audacity translated into a series of activations, FEBO is now fully back on the map.
As cherry on the cake, we are the first snack bar chain to have its own fashion brand: FEBO Fashion. Fashion items in FEBO style were sold out in no-time.
We now generate a media value of 2 million a year, have a rising quality perception and there are 15,000 fashion icons walking the streets wearing FEBO-Fashion. FEBO has been boldly and audaciously reinstated.
# OF FASHION LINES
# WALKING FASHION ICONS
MEDIA VALUE
What are you looking for?
What are you looking for?
Pick an option
Discover how an intriguing campaign can help you meet your goals.
Build a new brand? Or breathe new life into an existing brand?
Discover the opportunities we have at Natwerk.
Want to find out what Natwerk has lined up?
Then you need to talk to our Head of Strategy.
mail jens@natwerk.nl
Why not try our CEO Reinier. He’s seen pretty much everything.
mail reinier@natwerk.nl
Try our CEO Reinier, he forms all kind of partnerships.
mail reinier@natwerk.nl
Then you need to talk to our Head of Strategy.
mail jens@natwerk.nl
Take a look at our current vacancies or email your resume and motivation.
mail info@natwerk.nl
Every week we change the button to a random colleague. Good luck!
mail info@natwerk.nl
Talk to one of our producers Linda, she did a lot of Natwerk productions.
mail linda@natwerk.nl
For entrepreneurship and Natwerk, there is only one person you need to talk to: our CEO Reinier.
mail reinier@natwerk.nl