Expand a proposition

TIKKIE

To expand a brand

All of the Netherlands knows Tikkie. But only of one function.

While Tikkie is much more than just the payment request. Well we are not complaining, we are very proud of the 9 million users. But the usage of the other propositions is low. That’s why the big challenge is to bring the brand and all its functions to people’s attention. So that Tikkie will soon become an indispensable part of the payments system.

Solution

No hassle with Tikkie

Tikkie takes away hassles around paying. Whether it’s easy cash back or tracking expenses. Tikkie makes it easy. In our communication, we always show this and present Tikkie as simple, fast and cheerful. We highlight the various functions one by one.

Execution

Cash is no longer King with Tikkie Qroon

With Tikkie’s QR code solution, you can easily collect money without having to keep reaching for your phone. Very handy on King’s Day, if you’re going to sell a lot. But how do you make sure everyone will actually use it? By making the functional solution as festive as King’s Day itself. This is how the Tikkie QRoon was born!

Results

Growth QR code transactions vs. benchmark

0 %

Amount of Qroontjes

16,5 K

First Time Users

11,6 K

Execution - ATL campaign

Keep track of your expenses on the way out and avoid hassles on the way back with Groepie in the Tikkie app.

Winter sports is a vacation full of spending with the group. With this first ATL campaign, Tikkie brought attention to the Groepie feature on TV, OOH and socials. With a simple message: If you create a Groepie in time, you won’t have any hassles about money on vacation.

Results

Increased use of groepies

0 %

New Groepie users

0 K

Growth in spontaneous awareness

0 %

Execution

Grab cash on your bottle with Tikkie

Tikkie is working hard to collect deposits. For example, more and more deposit machines have an option on getting money directly into your account with a Tikkie. The unveiling of this system took place at ATP 2023, with a Statiegeld Lotterij. With the winning bottle, you had a chance to win fat prizes all weekend long.