Brand development and campaign

Younited®

(D)OOH, Socials, Digital, Design & Print

The self-employed have to do a lot themselves. An awful lot. And yet not everyone is good at everything. So RGF Staffing created a solution: the platform Younited®, where the self-employed are united with handy tools and with each other. A new brand is born. With its own name, identity, words and deeds.

Solution

Iconic and classy

Younited® is proud of the self-employed. Self-employed people with class that know what they can do and what they need help with. These are the people we presented in the campaign.

Implementation

Brand introduction

We launched the brand Younited® right where the target group is. With prominent outdoor advertising, socials, radio, and an active LinkedIn policy so that every client understand that Younited® was the place to find top self-employed workers.

Result

16,000 registrations

A completely new brand that had 16,000 participants in no time. The self-employed and their clients. A media reach of 2.2 million, and a total of 23.2 million impressions. We’re proud of it all.

Facts and figures

# AFFILIATED ENTREPRENEURS

0 K

TOTAL REACH

2.2 M

TOTAL NUMBER OF IMPRESSIONS

23.8 M

A new brand and launch campaign for the self-employed entrepreneur.

What are you looking for?

What are you looking for?

What are you looking for?

What are you looking for?

How do you want to be helped?

Pick an option

start over
1.

A campaign

Discover how an intriguing campaign can help you meet your goals.

next step

2.

A brand journey

Build a new brand? Or breathe new life into an existing brand?

next step

3.

A job or work placement

Discover the opportunities we have at Natwerk.

next step

4.

Inspiration

Want to find out what Natwerk has lined up?

next step

1.

Find out more about your approach

Then you need to talk to our Head of Strategy.

mail jens@natwerk.nl

get in touch with jens

2.

Brainstorm about opportunities

Why not try our CEO Reinier. He’s seen pretty much everything.

mail reinier@natwerk.nl

get in touch with reinier

3.

An estimation or plan of approach

Ömer would love to help you.

mail omer@natwerk.nl

get in touch with ömer

4.

Something else

Just send us an email.

mail omer@natwerk.nl

get in touch with ömer

1.

More about working together

Try our CEO Reinier, he forms all kind of partnerships.

mail reinier@natwerk.nl

get in touch with reinier

2.

Exploring our vision on brands

Then you need to talk to our Head of Strategy.

mail jens@natwerk.nl

get in touch with jens

3.

An estimate or plan of approach

Ömer would love to help you.

mail omer@natwerk.nl

get in touch with ömer

4.

Something else

Just send us an email.

mail omer@natwerk.nl

get in touch with ömer

1.

Vacancies

Take a look at our current vacancies or email your resume and motivation.

mail info@natwerk.nl

get in touch with us

2.

Send an e-mail to a colleague

Every week we change the button to a random colleague. Good luck!

mail info@natwerk.nl

get in touch with us

3.

Why Natwerk

Our CEO Reinier will tell you all about it.

mail reinier@natwerk.nl

get in touch with reinier

4.

Our work

Take a look at our cases or send us an email.

mail info@natwerk.nl

get in touch with us

1.

Creative

One of our creatives is happy to help you

mail info@natwerk.nl

get in touch with us

2.

Strategic

You need to talk to our Head of Strategy Jens.

mail jens@natwerk.nl

get in touch with jens

3.

Production

Talk to one of our producers Linda, she did a lot of Natwerk productions.

mail linda@natwerk.nl

get in touch with linda

4.

Entrepreneurship

For entrepreneurship and Natwerk, there is only one person you need to talk to: our CEO Reinier.

mail reinier@natwerk.nl

get in touch with reinier