Young adults experience high pressure. Social media, parents and always the pressure to find your dream job. ASA backs off some of the pressure. ASA wants to give you the time to explore what fits you. With the campaign ‘What works for you’, Natwerk created a brand and visual identity which fits this mentality perfectly. Stubborn, outspoken and relevant.
Our call is to just do it, try and discover. We created a visible and relevant campaign for students and (young) professionals.
We launched in a striking way concrete tools for the organisation (such as the Job Randomizer). A playful wink to our ASA mentality.
The complete new brand is solid as a rock. ASA stands out and not only for students but also for starters and young professionals. The brand awareness is growing strongly, as well as the number of candidates and filled vacancies.
A repositioning for a whole generation of adolescents.