Integrated campaign

ASA

Integrated campaign

ASA

2021 12 07 Merkdocument ASA HR Page 01 Image 0001

INTEGRATED CAMPAIGN

Young adults experience high pressure. Social media, parents and always the pressure to find your dream job. ASA backs off some of the pressure. ASA wants to give you the time to explore what fits you. With the campaign ‘What works for you’, Natwerk created a brand and visual identity which fits this mentality perfectly. Stubborn, outspoken and relevant.

ImplementationDo and dare

Our call is to just do it, try and discover. We created a visible and relevant campaign for students and (young) professionals.

ExecutionProof

We launched in a striking way concrete tools for the organisation (such as the Job Randomizer). A playful wink to our ASA mentality.

ResultsRepositioning with effect

The complete new brand is solid as a rock. ASA stands out and not only for students but also for starters and young professionals. The brand awareness is growing strongly, as well as the number of candidates and filled vacancies.

A repositioning for a whole generation of adolescents.
Rvdsb 2

What are you looking for?

Then we can link you to the right person: a pretty handy move.

Rozenstraat 60-62 / 1016 NX Amsterdam

INSTA / TIKTOK / FB / IN

© NATWERK / CREATIVE AGENCY / 2022