Ace & Tate is first and foremost a fashion brand and not a sports brand. So the starting point was also that looks are first and sports are second. So we developed the ‘No Skills Required’ campaign, which focused on amateur athletes. It soon becomes clear, these people are not so much about the sport, they mainly want to look good.

To set up our solution, the campaign was divided into two. It started with a teaser of the new ski goggles, without even showing any goggles.

And then for the launch, two videos in which we see amateur athletes shining their way... Sports are far from always going well, but at least our athletes look good. And that's really what it's all about anyway.

And then for the launch, two videos in which we see amateur athletes shining their way... Sports are far from always going well, but at least our athletes look good. And that's really what it's all about anyway.

The concept was translated into TikTok, where we capitalised on a number of trends tangentially related to ‘No Skills Required’. This is how the campaign came further to life.