Integrated campaign

Caiway

Integrated campaign

Caiway

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DIGITAL, SOCIALS, DESIGN & PRINT

Caiway is the most down to earth brand within the fiberglass area. Their smart customers know why. An amazing product without unnecessary fuss. In all communication a clear and down to earth ton and a style which examples the same message: smart thinking!

SolutionFor everyone visible

With the new pay-off Smart thinking we give every Caiway consumer a pat on the back. A rich concept which is flexible enough to translate to divergent target groups and resources.

ImplementationBrand image is key

We build, with a lot of consistency, a long term brand image. This way we can communicatie with multiple target groups, propositions and actions.

ResultsBroader and better known

The new brand concept and corresponding campaign makes Caiway known by a broader audience. In a campaign period of 6 months the awareness about the brand among non-customers increases from 25% to 32%.

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A campaing with a sales boost.

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What are you looking for?

Then we can link you to the right person: a pretty handy move

Rozenstraat 60-62 / 1016 NX Amsterdam

INSTA / TIKTOK / FB / IN

© NATWERK / CREATIVE AGENCY / 2022