DIGITAL, SOCIALS, DESIGN & PRINT
Caiway is the most down to earth brand within the fiberglass area. Their smart customers know why. An amazing product without unnecessary fuss. In all communication a clear and down to earth ton and a style which examples the same message: smart thinking!
With the new pay-off Smart thinking we give every Caiway consumer a pat on the back. A rich concept which is flexible enough to translate to divergent target groups and resources.
We build, with a lot of consistency, a long term brand image. This way we can communicatie with multiple target groups, propositions and actions.
The new brand concept and corresponding campaign makes Caiway known by a broader audience. In a campaign period of 6 months the awareness about the brand among non-customers increases from 25% to 32%.
A campaing with a sales boost.