With the new pay-off Smart thinking we give every Caiway consumer a pat on the back. A rich concept which is flexible enough to translate to divergent target groups and resources.

We build, with a lot of consistency, a long term brand image. This way we can communicatie with multiple target groups, propositions and actions.

The new brand concept and corresponding campaign makes Caiway known by a broader audience. In a campaign period of 6 months the awareness about the brand among non-customers increases from 25% to 32%.