Rebranding Campaign

FEBO

Rebranding Campaign

FEBO

FEBO fashion SS19 Famke2 37984

Socials, Activatie/Event. Design, Free Publicity/PR & Merchandise

FEBO has been a classic icon on Dutch high streets for decades – but its glory was almost fading. Falling perception in quality, an aging client population and a younger public that is becoming increasingly critical about snacks. It was our task to revive the glory. The solution: a brilliant rebranding and the launch of FEBO Fashion to reach a younger target group for this iconic snack bar.

ImplementationFrom yellow to red

Starting with the basics: a complete makeover of the identity and all the branches.

Febo beeld 1 2x
ImplementationA real cult brand

And now for the youth: the solution? Create the first real cult brand in the Netherlands. On a small budget but with Amsterdam audacity translated into a series of activations, FEBO is now fully back on the map.

Implementation15,000 fashion icons

As cherry on the cake, we are the first snack bar chain to have its own fashion brand: FEBO Fashion. Fashion items in FEBO style were sold out in no-time.

FEBO is backFEBO is back

We now generate a media value of 2 million a year, have a rising quality perception and there are 15,000 fashion icons walking the streets wearing FEBO-Fashion. FEBO has been boldly and audaciously reinstated.

Donnie Pinkpop 37994
Facts & figures
# OF FASHION LINES
# WALKING FASHION ICONS
MEDIA VALUE

PR-driven repositioning for a cult brand.

VEBO 2

What are you looking for?

Then we can link you to the right person: a pretty handy move

Rozenstraat 60-62 / 1016 NX Amsterdam

INSTA / TIKTOK / FB / IN

© NATWERK / CREATIVE AGENCY / 2022