Socials, Activatie/Event. Design, Free Publicity/PR & Merchandise
FEBO has been a classic icon on Dutch high streets for decades – but its glory was almost fading. Falling perception in quality, an aging client population and a younger public that is becoming increasingly critical about snacks. It was our task to revive the glory. The solution: a brilliant rebranding and the launch of FEBO Fashion to reach a younger target group for this iconic snack bar.
Starting with the basics: a complete makeover of the identity and all the branches.
And now for the youth: the solution? Create the first real cult brand in the Netherlands. On a small budget but with Amsterdam audacity translated into a series of activations, FEBO is now fully back on the map.
As cherry on the cake, we are the first snack bar chain to have its own fashion brand: FEBO Fashion. Fashion items in FEBO style were sold out in no-time.
We now generate a media value of 2 million a year, have a rising quality perception and there are 15,000 fashion icons walking the streets wearing FEBO-Fashion. FEBO has been boldly and audaciously reinstated.
PR-driven repositioning for a cult brand.