Commercial, TV, Radio, OOH & DOOH, Socials, Digital & Print
Lebara a low-budget, prepaid provider? Absolutely not. It’s so much more than that. The arrival of flexible and affordable sim only subscriptions meant it was time to reach a broader public. So we helped in the battle against the bigger (and usually more expensive) telecom companies. The solution was repositioning and a brand campaign.
Pros, pros and yet more pros. But not in the usual boring way. Smart life hacks. That’s how we do it. Pros that put freedom and clever tricks first. The new Lebara mentality.
A simple, and effective brand campaign with the new face of Lebara, Peter. A real advertising property, so we could spread the Lebara mentality. The motto? DO IT!
Opportunities. Peter seizes them all over the place. “Because you have to put up your own party flags.” We see his craziest life hacks and ideas in tv commercials and online videos. Smart and enthusiastic.
And it worked. Lebara has a face – literally. Thanks to Peter and the colourful campaign both brand awareness and subscription sales went up.
Repositioning as a major Dutch brand