Repositioning and campaign

Lebara

Repositioning and campaign

Lebara

Commercial, TV, Radio, OOH & DOOH, Socials, Digital & Print

Lebara a low-budget, prepaid provider? Absolutely not. It’s so much more than that. The arrival of flexible and affordable sim only subscriptions meant it was time to reach a broader public. So we helped in the battle against the bigger (and usually more expensive) telecom companies. The solution was repositioning and a brand campaign.

SolutionThe Lebara mentality

Pros, pros and yet more pros. But not in the usual boring way. Smart life hacks. That’s how we do it. Pros that put freedom and clever tricks first. The new Lebara mentality.

Lebara commercial5
ImplementationDO IT!

A simple, and effective brand campaign with the new face of Lebara, Peter. A real advertising property, so we could spread the Lebara mentality. The motto? DO IT!

Lebara 2
OpportunitiesSeize opportunities

Opportunities. Peter seizes them all over the place. “Because you have to put up your own party flags.” We see his craziest life hacks and ideas in tv commercials and online videos. Smart and enthusiastic.

Lebara commercial6
Strong playerStrong player

And it worked. Lebara has a face – literally. Thanks to Peter and the colourful campaign both brand awareness and subscription sales went up.

LEBARA 4
Facts and Figures
NPS SCORE

Repositioning as a major Dutch brand

What are you looking for?

Then we can link you to the right person: a pretty handy move

Rozenstraat 60-62 / 1016 NX Amsterdam

INSTA / TIKTOK / FB / IN

© NATWERK / CREATIVE AGENCY / 2022