So we get rid of bias. The right match is unexpected and so everyone has as much chance as anyone else.

Real and biased job vacancy texts for jobs that were filled by surprising candidates. That's how we brought the problem to light in a light-hearted way with OOH, DOOH, print, socials and radio. Oh yes, and the resignation box: the right push towards the right job.

We put together a refreshing, down-to-earth look at the Dutch labour market. And increased the intention of using the Nationale Vacaturebank. And possibly more importantly, the campaign led to a higher NPS score. Top results!