Campaign

Nationale Vacaturebank

Campaign

Nationale Vacaturebank

Final 03 NVB LASSER 086 lowres

Radio, (D)OOH, Socials, Digital

Everyone counts to the Nationale Vacaturebank (National Job Bank), regardless of age, colour or company size. The problem was that there wasn’t enough top-of-mind awareness to make this known. We brought change by coming up with a campaign that showed how everyone has the chance to get a good job.

SolutionEqual opportunities for everyone

So we get rid of bias. The right match is unexpected and so everyone has as much chance as anyone else.

NVB 1
ImplementationSuprising candidates

Real and biased job vacancy texts for jobs that were filled by surprising candidates. That's how we brought the problem to light in a light-hearted way with OOH, DOOH, print, socials and radio. Oh yes, and the resignation box: the right push towards the right job.

Ontslagdoos box
ResultRefreshing and down to earth

We put together a refreshing, down-to-earth look at the Dutch labour market. And increased the intention of using the Nationale Vacaturebank. And possibly more importantly, the campaign led to a higher NPS score. Top results!

NVB 2 3
Facts & figures
GROWTH IN NPS SCORE
CONVERSION RATIO
CAMPAIGN TALKED ABOUT

De juiste match made in onverwachte heaven.

NVB final

What are you looking for?

Then we can link you to the right person: a pretty handy move

Rozenstraat 60-62 / 1016 NX Amsterdam

INSTA / TIKTOK / FB / IN

© NATWERK / CREATIVE AGENCY / 2022