Through Vedett, we put the Sttupids on a pedestal. These are the people that don’t worry about whether or not they fit in. They don’t care. They go their own quirky way.

With this campaign, we didn’t create a platform for everyone, rather a platform NOT for everyone. The backs of Vedett bottles, coasters, banners and social videos all took you to our platform – where you could read the best stories about Sttupids.

The campaign was popular with the target group and Vedett lovers. Vedett Senior Sttupid manager: "The Sttupids has become the ultimate Vedett campaign. One you can chuckle at but that also makes you think. We’re really proud of the results.”