Campaign

Vedett

Campaign

Vedett

Socials & digital

Vedett wanted to be even more nonconformist. And with reason: far too many people take life and themselves far too seriously. Bad for your health. And time for change. Time to make Vedett even more nonconformist than it already was.

SolutionQuirky = Sttupid

Through Vedett, we put the Sttupids on a pedestal. These are the people that don’t worry about whether or not they fit in. They don’t care. They go their own quirky way.

ImplementationSttupids everywhere

With this campaign, we didn’t create a platform for everyone, rather a platform NOT for everyone. The backs of Vedett bottles, coasters, banners and social videos all took you to our platform – where you could read the best stories about Sttupids.

ResultThe ultimate Vedett campaign

The campaign was popular with the target group and Vedett lovers. Vedett Senior Sttupid manager: "The Sttupids has become the ultimate Vedett campaign. One you can chuckle at but that also makes you think. We’re really proud of the results.”


A brand campaign that touches the heart of the target group.

What are you looking for?

Then we can link you to the right person: a pretty handy move

Rozenstraat 60-62 / 1016 NX Amsterdam

INSTA / TIKTOK / FB / IN

© NATWERK / CREATIVE AGENCY / 2022