Socials & digital
Vedett wanted to be even more nonconformist. And with reason: far too many people take life and themselves far too seriously. Bad for your health. And time for change. Time to make Vedett even more nonconformist than it already was.
Through Vedett, we put the Sttupids on a pedestal. These are the people that don’t worry about whether or not they fit in. They don’t care. They go their own quirky way.
With this campaign, we didn’t create a platform for everyone, rather a platform NOT for everyone. The backs of Vedett bottles, coasters, banners and social videos all took you to our platform – where you could read the best stories about Sttupids.
The campaign was popular with the target group and Vedett lovers. Vedett Senior Sttupid manager: "The Sttupids has become the ultimate Vedett campaign. One you can chuckle at but that also makes you think. We’re really proud of the results.”
A brand campaign that touches the heart of the target group.